Marketing strategist for owner-led companiesMarketing strategist
Your company earned its reputation. Your marketing should match it.
I look at your company through your best customers’ eyes, then make your marketing match, so the right people choose you and pay what you’re worth.
★★★★★ 5.0 from 13 Google reviews
Patriot Development: margins nearly doubled
Men for Life: giving doubled year over year
Who I work with
You’ve tried agencies. It’s time for a marketing leader.
You’ve built an established, owner-led company. Customers love you, referrals keep coming, and the marketing hasn’t caught up. Agencies, freelancers and vendors each handle a piece, and nobody is leading the whole thing.
That gap has a name: the Marketing Mismatch. It’s the distance between the business you’ve built and the way your marketing presents it.
Start here · Free diagnostic
The Marketing Mismatch Diagnostic
Score your marketing across the 7 places customers decide whether to choose you. Find the one gap holding the rest back, and close it in 30 days. Inside, you’ll get:
- A 15-minute self-score across the 7 gaps: customer, message, brand and proof, online presence, path, follow-up and ownership.
- A one-page scorecard that shows where you stand and which gap to close first.
- A week-by-week 30-day plan for every gap, plus a 10-minute first move you can make today.
“He helped me rebrand my company while helping me communicate my vision. Worth every penny and more!”Dustin DeWalt
Case studies
What happens when the marketing matches.
Every project starts with two questions: who is the best customer, and does everything they see point them to you?
Premium remodeling
Patriot Development SWLA
Competing on pricePremium, margins nearly doubled
Consulting first: niched to premium around a W-2 team everyone knows by name. Margins nearly doubled.
Read the case study
Nonprofit movement
Men for Life
2x giving, year over year
Soft messageBold message, men signing up
A national movement whose message needed to speak to men directly, plus a creed and follow-up that keep supporters involved.
Read the case study
Christian preschool
Glad Tidings Preschool
Blending inClear vision, steady tours
A new vision and message for parents weighing academics and a loving Christian environment, with videos and a follow-up path.
Read the case study
Corporate housing
La Petite Maisons
Selling to everyonePlant HR managers, easier sales
A wildly specific buyer: HR managers placing contract workers for 6 to 12 months, with messaging built around them.
Read the case studyWhat I do
I find what matters most. Then I fix it.
I look at the whole system through your best customers’ eyes, decide what to fix first, and direct your team and vetted partners to get it done.
Message and positioning
What you say, who it’s for and why you’re the better choice.
Website and funnel
Your website and the path from first visit to first conversation.
Content, ads and email follow-up
Content strategy, paid ads and the follow-up that keeps leads warm.
Search, AI visibility and direction
Being found in search and AI answers, plus directing your team and vendors.
What changes
What changes for you
- TIME
- Someone senior owns your marketing, and you make a few clear decisions.
- MONEY
- Every dollar has a job, and you can see what it brings back.
- CONFIDENCE
- Your website becomes the first thing you send prospects.
- CLARITY
- One message and one plan your whole team can follow.
How it works
Three simple steps
Book a free 20-minute call.
Tell me about your company and where your marketing feels stuck. We’ll see if it’s a fit.
Find what to fix first.
The $497 Strategy Call is 90 minutes, live, looking at your marketing through your best customers’ eyes. You leave knowing what to fix first. Full refund if you’re not satisfied, and the $497 is credited to month one if you hire me within 7 days.
Get it fixed.
On retainer, I lead the fix plan month after month: setting direction, directing your team and partners, and checking the work so it keeps moving.
Ready to move faster? The Authority Accelerator is for owners ready to become the clear authority in their market, with deeper involvement from me.
Testimonials
What clients say
★★★★★ 5.0 from 13 Google reviews
We started working with Jordan amidst a business merger. So, we needed a clear vision on where we were, where we wanted to go, and how to brand/talk about that clearly and make it sell. I can say we have accomplished that. We are setup to seamlessly push our brand into the world and make the most of the services we offer. I cannot recommend this investment enough!
“He helped me rebrand my company while helping me communicate my vision. Worth every penny and more!”
Dustin DeWalt★★★★★ Google reviewPhoto by Jordan
“Working with Jordan Sellers was one of the best decisions I’ve made for my brand and my business. … Jordan brought clarity and momentum to every step of the process.”
Courtney Deitch★★★★★ Google review
About Jordan
A steady hand on your marketing.
You built the company. I make sure your marketing shows it.
For 15+ years I’ve led marketing strategy for established, owner-led businesses: schools, clinics, law and financial firms, builders, high-end retail and venues. Twenty-five years in sales means I read your marketing the way a buyer does. I work with owners across the US from Lake Charles, Louisiana.
15+ years in marketing strategy · 25+ years in sales
From the blog
Insights for owners who want it fixed
ArticleWebsite decisions
Why Is My Website Not Generating Leads?
Find where a potential customer gets stuck before you spend on a redesign or more advertising.
ArticleVideo strategy
Does Your Business Website Need a Homepage Video?
Choose between an overview, a testimonial and a commercial by starting with what your customers need to understand.
ArticleMarketing decisions
Do You Need a Marketing Consultant or an Agency?
Identify whether you need direction, a team to execute, coaching or a specialist for a defined project.
Let’s talk
Ready to make your marketing match?
Grab 20 minutes on my calendar. Tell me where things feel stuck, and you’ll leave knowing the best next step.