Remote marketing strategist · Fractional CMO
You’ve tried agencies. It’s time for a marketing leader.
I’ll find exactly who your best customers are and fix your brand, message and funnel so they choose you and pay what you’re worth.
Who I work with
You built a good company. Your marketing hasn’t caught up.
I work with established, owner-led companies, roughly $2M to $50M in revenue, that have outgrown their marketing.
The real problem
Your marketing doesn’t match your business, and nobody’s leading it.
You’ve hired agencies, freelancers and vendors. Each one does a piece. No one decides what matters or makes it fit together.
What you see
Leads that don’t add up
Leads come and go. Too many are the wrong fit. Your site, brand and message don’t match the company people know.
How it feels
Like you’re guessing
Money goes out and you can’t tell what’s working. And somehow you’re still the marketing department.
Why it’s wrong
A business this good shouldn’t lose to louder competitors.
This is for you if
- You own or run an established company, roughly $2M to $50M.
- Customers love you, but your marketing undersells you.
- You’ve tried agencies or freelancers and nobody took the lead.
- You want one senior person to find what’s broken and direct the fix.
Not for you if you want the cheapest vendor or just someone to post on social media.
Here’s the fix: I find exactly who your best customers are, then fix your brand, message and funnel to reach them.
Start here · Free diagnostic
The Marketing Mismatch Diagnostic
Not sure which piece is broken first? Start here. Find the 7 places your marketing is leaking revenue, and fix the biggest one in 30 days. Inside, you'll get:
- A 15-minute self-score across the 7 leaks: customer, message, brand and proof, online presence, path, follow-up and ownership.
- A one-page scorecard that tells you where you stand and which leak is costing you most.
- A week-by-week 30-day fix plan for every leak, plus a 10-minute first move you can do today.
Your marketing fixer
What I do
I diagnose what's broken. Then I fix it.
Think of me as the senior marketing lead you don't have to hire full time. I look at the whole system, decide what matters most, and direct your team and vetted partners to get it done.
Message and positioning
What you say, who it's for and why you're the better choice.
Website and funnel
Your website and the lead path from first visit to conversation.
Content, ads and email follow-up
Content strategy, paid ads and the follow-up that keeps leads warm.
Search, AI visibility and direction
Being found in search and AI answers, plus directing your team and vendors.
What changes
What changes for you
The real outcomes are yours: your time, your money, your confidence and a clear picture.
Before
- TIME
- Marketing questions keep pulling you out of running the company.
- MONEY
- Spend goes out to ads and vendors with no clear line to results.
- CONFIDENCE
- You hesitate to send prospects to your website.
- CLARITY
- Everyone has an opinion and nothing gets decided.
After
- TIME
- Someone senior owns it, and you make a few clear decisions.
- MONEY
- You know what each dollar is for and what you're watching.
- CONFIDENCE
- You're proud of how the company shows up.
- CLARITY
- One message and one plan your whole team can follow.
About Jordan
A steady hand on your marketing.
You shouldn't have to become a marketer to show the company you've built.
For 15+ years I've worked on marketing strategy for established, owner-led businesses: schools, clinics, law and financial firms, builders, high-end retail and venues. I work remotely with owners across the US.
- Message and positioning
- Funnel and lead path
- Website
- Content strategy
- Paid ads
- Email follow-up
- Search and AI visibility
- Team and vendor direction
How it works
Three simple steps
Apply for a strategy call
Tell me about your company and where your marketing feels stuck.
Get the diagnosis
If we're a fit, the Marketing Diagnostic shows what's broken and what to fix first.
Get it fixed
On retainer, I lead the fixes with your team and partners, month after month.
Ways to work together
Start with a diagnosis. Stay for the fix.
Every engagement starts the same way, so we both know what's broken before you commit to more.
Marketing Diagnostic
A paid, fully remote audit of your message, funnel, website, content, ads, follow-up and visibility, with a written fix plan in priority order. The fee is credited toward a retainer.
Fixer on Retainer
I work through the fix plan with you: setting direction, leading your team and partners, and checking the work so it keeps moving.
Apply for a strategy callAuthority Accelerator
For owners ready to move faster and become the clear authority in their market, with deeper involvement from me.
The cost of waiting
What it's costing you to wait
A marketing problem rarely shows up as one big bill. It leaks out every month in four places.
Money aimed at the wrong buyer
Every month, the ads, the website and your team's hours go out. If the message is pointed at the wrong person, all of it works hard to attract price shoppers.
Work that goes to the better talker
Somewhere a prospect is choosing a competitor who isn't better than you. They just say it better, faster, in words the buyer recognizes.
The premium you're not charging
When the right buyer can't see why you're worth more, you compete on price. Fixing who you speak to changes what you can charge.
Patriot Development: margins nearly doubled after niching to premium. Men for Life: giving doubled year over year.Your time, and the weight of it
Nobody owns marketing, so it lands on your desk: vendor questions, half-finished projects and decisions at 10 PM. That's time you aren't spending running the company.
If one right-fit client is worth $X to you, how many did the wrong message cost you this year?
You know your numbers better than I do. Put yours in for X.
$497 Strategy Call
One call to see what's really broken.
A focused review of your marketing with me, live.
- A live 15-minute review call with me, Mondays and Wednesdays, 10 AM to 2 PM CT
- A full refund if you're not satisfied, confirmed at the end of the call
- The $497 is credited to month 1 if you hire me within 7 days
Case studies
Find the right customer. Fix the disconnect.
Each project starts with a diagnosis: who exactly is the ideal customer, and do the brand, message, marketing and funnel actually reach that person?
Nonprofit movement
Men for Life
2x giving, year over year
Soft messageBold message, men signing up
A national movement whose message needed to speak to men directly, plus a creed and follow-up that keep supporters involved.
Read the case study
Christian preschool
Glad Tidings Preschool
Blending inClear vision, steady tours
A new vision and message for parents weighing academics and a loving Christian environment, with videos and a follow-up path.
Read the case study
Premium remodeling
Patriot Development SWLA
Competing on pricePremium, margins nearly doubled
Consulting first: niched to premium around a W-2 team everyone knows by name. Margins nearly doubled.
Read the case study
Corporate housing
La Petite Maisons
Selling to everyonePlant HR managers, easier sales
A wildly specific buyer: HR managers placing contract workers for 6 to 12 months, with messaging built around them.
Read the case studyAlso: Church of the King, a video scripted and produced in about 8 days.
The podcast
Grow Together
Honest conversations with Jordan Sellers and guests on brand clarity, business, leadership and growth.
Can you build a successful business or modern brand in a small town?
🎙️ What if your small-town roots were the secret to big business success? In this episode of Subjectively Successful, I chat with Carter Ledbetter…
Listen on Apple Podcasts →What is a bottleneck...?
I can admit it... I've lost a lot of influence, time, and money by not having systems to support growth. Hopefully taking the time to define some of…
Listen on Apple Podcasts →Success = Time = Freedom with Justin Weeks.
Have you ever wondered what principles it takes to consistently show up? What about what type of person you need to be to have others follow you in…
Listen on Apple Podcasts →Testimonials
What clients say
★★★★★ 5.0 from 13 Google reviews
Working with Jordan Sellers was one of the best decisions I’ve made for my brand and my business. He didn’t just help me with branding and website design; he helped me completely level up. From defining my voice and message, to creating a beautiful, functional site, to mapping out growth strategies that actually work, Jordan brought clarity and momentum to every step of the process.
He also helped with filming and editing high quality content, which took so much pressure off my plate. He just gets it!
If you're serious about growing your brand with intention and excellence, Jordan is your guy. I always enjoy working with him.
“We started working with Jordan amidst a business merger. So, we needed a clear vision on where we were, where we wanted to go, and how to brand/talk about that clearly and make it sell. I can say we have accomplished that. We are setup to seamlessly push our brand into the world and make the most of the services we offer. I cannot recommend this investment enough!”
Colin Laughlin★★★★★ Google reviewPhoto by Jordan
“He helped me rebrand my company while helping me communicate my vision. Worth every penny and more!”
Dustin DeWalt★★★★★ Google reviewPhoto by Jordan
From the blog
Insights for owners who want it fixed
Let's talk
Your company earned its reputation. Your marketing should match it.
Tell me where things are stuck. I'll reply by email with the best next step.