Your outbound marketing isn't working, and you're paying for it every month.
And more of it goes to a website that isn't doing its job.
You picked“We're spending on marketing. How come nothing is working?”
Make your marketing money finally pull its weight.
It's usually not the ad. It's who you're talking to, the page they land on, or the follow-up. This free guide helps you trace where people drop off, so you fix that spot before you spend another dollar.
Get the free guide Free. Start with one sentence about your customer.
01They see youAn ad, a post, a search result.
02They check you outYour website, on a phone.
03They reach outA form, a call, a message.
04They hear backOr they don't.
The problem
The invoices keep coming. The right customers don't.
You're stressed out while everybody else is getting paid.
Money you spend on marketing should be money you can explain.
How come nothing is working?
What owners ask me.
My first question back is always the same: do you understand who your ideal customer is? Then everything you say and do, your messaging, your sales, your follow-up, gets built around that one person.
Your guide
It's a fair question, and it almost never comes down to effort. It comes down to who you're talking to, and what happens after someone raises their hand.
I'm Jordan Sellers. I've spent 15+ years as a marketer, creative director and photographer, so I look at the whole path: from the very first thing people see, to who you're selling to and how you're selling. That's usually where the money is leaking.
Shown as examples of my work, not as results.
The plan
Three steps. All of them are in the free guide.
- 01
Name one real customer
Fill in one sentence about the person you want more of, in their words. If you can't yet, that's the first leak.
Guide: customer worksheet - 02
Walk the path yourself
Open your site on your phone like a stranger. Send a test inquiry. See what reply shows up, and who owns it.
Guide: customer-path checklist - 03
Fix the biggest leak first
Pick the one spot where people stall and fix that before you touch the budget. Then check the next spot.
Guide: the ten fixes
Free guide
Get the free guide: Make Your Marketing Match Your Business
Before you spend more, find out where people are getting stuck.
Inside
- the customer-message worksheet, for writing to one real person instead of an industry
- the checklist for walking through your customer's path
- the ten fixes with examples
If nothing changes
What happens if nothing changes
- You keep wasting marketing dollars on a path that leaks.
- Fix one piece in isolation and new bottlenecks show up downstream, like the person answering inquiries never being trained.
- Then it looks like marketing doesn't work, when the real problem is somewhere else.
If it works
What it looks like when it works
- You know exactly who you're talking to, and your message sounds like them.
- Every inquiry gets a clear reply from someone who owns it.
- When you spend on marketing, you know what it's for and how you'll tell if it's working.
Find the leak before you spend more.
The guide gives you the worksheet and the checklist. You can start tonight.
Get the free guideReady to talk?
Let's talk through your situation.
Tell me a little about where things stand. If it looks like a fit, I'll send you a time to talk, and we'll look at what to fix first.
Want a quick outside look at your website first? Get a Quick-Fix Review (refund, booking and credit terms)
Not quite you?
Preview v3 · new copy needs Jordan's OK · guide cover art slot