Stuck fixing the website and marketing | Jordan Sellers
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You picked“I got stuck fixing our website and marketing.”

Get your marketing approved without round after round of opinions.

You got handed the website, the graphics and the events, maybe without the final say on budget. This free guide includes a one-page team brief that gets everyone agreeing on the customer before anything gets designed.

Get the free guide Free. Use the brief on your very next project.
Free guide: Make Your Marketing Match Your Business, with its checklist page

One-page team brief

  1. Who this is for
  2. The problem we're addressing
  3. The example / proof
  4. The next step
  5. Who owns the work

The problem

The marketing landed on your desk. So did everyone's opinion.

What's happening

You're stuck fixing the website, the graphics, the events, the vendors and the complaints, on top of the job you were hired to do.

Whether you work for a church, a nonprofit or a company, it all lands on you.

How it feels

Limited budget, limited time. It's super overwhelming, isn't it?

Why it's wrong

You shouldn't have to win every argument alone. You should have something clear to put in front of the people who decide.

You hear all the complaints. You hear every consultant pitch. You hear it all.

How I describe the person in your seat.

That's a lot to carry with no brief. Settle who it's for and what it needs to do, and the feedback gets a lot more useful.

Jordan Sellers teaching at a flip chart full of marketing notes

Your guide

You're not doing it wrong. You're doing it without a brief, and with pressure coming from both sides: the people you serve and the people who approve the budget.

I'm Jordan Sellers, a marketer, creative director and photographer. I made the website, photos and video for Glad Tidings Preschool and a campaign and fundraising film for Church of the King, so I know the room you're working in.

Shown as examples of my work, not as results.

The Life Christian Academy homepage: the headline 'It's a place where God's purpose for your child comes to life' over a dark photo of a school awards night

LCA Sulphur

Website for Life Christian Academy, a Christian school.

See the site

The plan

Three steps. All of them are in the free guide.

  1. 01

    Fill in the one-page brief

    Five headings: who it's for, the problem, the proof, the next step, and who owns the work. Add a date.

    Guide: one-page team brief
  2. 02

    Get the yes before the design

    Share the brief with whoever approves the work, and agree on it before anyone opens a design file.

    Guide: team brief, shareable
  3. 03

    Ship one thing, then the next

    Use it on your very next flyer, page or video. Then test your own website with the checklist.

    Guide: website checklist

Free guide

Get the free guide, with the one-page team brief

A simple page you can fill in before anything gets designed, so the conversation is about the customer, not the color.

Inside

  • the one-page team brief
  • the checklist for testing your own website
  • the ten fixes with examples you can show the person who approves the work
The free guide, Make Your Marketing Match Your Business, shown as a printed book with its checklist page behind it
Send me the guide

I'll email you the guide right away.

One email with your guide. No other emails unless you tick the box. Privacy: jsellers.co/privacy

Preview form, not connected. Own form JS-Form | P3 guide opt-in. Tag placeholder js-optin-guide-p3-stuck = js-optin-guide-p3-stuck, plus js-src-problem-p3, js-p3-consent-guide, js-interest-team. Hidden fields: entry_point = p3, source_content_id = p3, first_resource = team, utm_*. Box unticked by default. Unticked: JS-P3-E01 (guide-only) and js-p3-guide-only, nothing else. Ticked: adds js-p3-consent-tips + js-consent-tips and starts JS-C01 | WF33 (P3 sequence, JS-P3-E02 to E09). After submit: redirect to this page's own thank-you page with ?notes=1 (ticked) or ?notes=0 (unticked) [Verify: HighLevel form redirect can carry the box value; otherwise the thank-you page reads the tag, else defaults to the unticked line]. On submit: "It's on the way. Start with the team brief, and use it on your very next project."

If nothing changes

What it costs to keep winging it

  • Every project restarts from opinion, so you redo the same work.
  • The pressure keeps coming from both sides, and you're the one in the middle.
  • The marketing never gets better than “fine,” and you're worn out.

If it works

What it looks like with a brief

  • Feedback is about the customer, not the color.
  • You walk into the meeting with something specific for the decision-makers to react to.
  • You ship work you're proud of, and you can explain every choice.

Bring the brief to your next meeting.

Get the guide, fill in the brief and share it before the next project starts.

Get the free guide

Ready to talk?

Let's talk through your situation.

Tell me a little about where things stand. If it looks like a fit, I'll send you a time to talk, and we'll look at what to fix first.

Apply for a strategy call

Want a quick outside look at your website first? Get a Quick-Fix Review (refund, booking and credit terms)

Not quite you?

Our website doesn't match how good we really are. We're spending on marketing. How come nothing is working?

Preview v3 · new copy needs Jordan's OK · guide cover art slot