Our website doesn't match how good we are | Jordan Sellers
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You picked“Our website doesn't match how good we really are.”

Show people the business you actually built.

Customers decide what you're like before they ever meet you. This free guide walks you through ten practical fixes, starting with photos of your real people doing the real work.

Get the free guide Free. Start with the first three fixes.
Smiling woman in a green floral top standing under oak trees, with a preschool playground blurred behind herReal people · Jordan's work (A1)
Free guide: Make Your Marketing Match Your Business, with its checklist page

The problem

You got great at the work. The website never caught up.

What's happening

What people see online doesn't match the quality of what you do on the inside.

The photos are generic, the words could belong to anyone, and none of it shows the people customers will actually meet.

How it feels

You can feel the disconnect. Your sales conversations carry the pressure of everything the website didn't say.

Why it's wrong

If you're good at what you do, people should be able to see it before they ever call.

Our website and what people see online does not match the quality of what we do on the inside.

What owners tell me all the time.

They're usually right. And a lot of people meet you online before they ever meet you in person. That's where the gap shows. The good news: the first fixes are practical, and you can start this week.

Jordan Sellers teaching at a flip chart full of marketing notes

Your guide

If that sounds like your business, you're in good company. It's one of the things I hear most.

I'm Jordan Sellers, a marketer, creative director and photographer in Lake Charles. In my words: “I know how to make people look amazing. And I understand what their ideal customer needs to see before they want to do business with them.”

Shown as examples of my work, not as results.

The Life Christian Academy homepage: the headline 'It's a place where God's purpose for your child comes to life' over a dark photo of a school awards night

LCA Sulphur

Website for Life Christian Academy, a Christian school.

See the site

The plan

Three steps. All of them are in the free guide.

  1. 01

    Say it their way

    Write one sentence about the person you're trying to reach, in the words they'd actually use. Do it before anyone touches the design.

    Guide: customer worksheet
  2. 02

    Show the real thing

    Plan your next photos with P.I.E.: people, interactions and environment. Pie, the food. Not 3.14.

    Guide: P.I.E. shot brief
  3. 03

    Fix the first three

    Work through the first three fixes with your team this week. Make the change, then move to the next one.

    Guide: fixes 1 to 3

Free guide

Get the free guide: Make Your Marketing Match Your Business

Ten practical fixes for the gap between how good you are and what customers see. Start with the first three.

Inside

  • the ten fixes and examples
  • the checklist
  • the P.I.E. photo shot brief, so your next shoot gets the pictures you actually need
The free guide, Make Your Marketing Match Your Business, shown as a printed book with its checklist page behind it
Send me the guide

I'll email you the guide right away.

One email with your guide. No other emails unless you tick the box. Privacy: jsellers.co/privacy

Preview form, not connected. Own form JS-Form | P1 guide opt-in. Tag placeholder js-optin-guide-p1-match = js-optin-guide-p1-match, plus js-src-problem-p1, js-p1-consent-guide, js-interest-pie. Hidden fields: entry_point = p1, source_content_id = p1, first_resource = pie, utm_*. Box unticked by default. Unticked: JS-P1-E01 (guide-only) and js-p1-guide-only, nothing else. Ticked: adds js-p1-consent-tips + js-consent-tips and starts JS-C01 | WF31 (P1 sequence, JS-P1-E02 to E09). After submit: redirect to this page's own thank-you page with ?notes=1 (ticked) or ?notes=0 (unticked) [Verify: HighLevel form redirect can carry the box value; otherwise the thank-you page reads the tag, else defaults to the unticked line]. On submit: "It's on the way. Check your inbox, and start with the P.I.E. shot brief."

If nothing changes

What it costs to leave it alone

  • When your website doesn't match you, every marketing dollar you send there has to work harder.
  • Your sales conversations keep feeling the pressure of everything that came before them.
  • And the work you're proud of stays invisible to the people who'd love it.

If it works

What it looks like when it matches

  • People land on your site and see your actual team, doing the actual work, in your actual space.
  • They reach out already understanding what you do and why it's good.
  • You hand out your web address without a disclaimer.

Start with the first three fixes.

It's free, it's practical, and you can work through it with your team this week.

Get the free guide

Ready to talk?

Let's talk through your situation.

Tell me a little about where things stand. If it looks like a fit, I'll send you a time to talk, and we'll look at what to fix first.

Apply for a strategy call

Want a quick outside look at your website first? Get a Quick-Fix Review (refund, booking and credit terms)

Not quite you?

We're spending on marketing. How come nothing is working? I got stuck fixing our website and marketing.

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