Case study · Christian preschool
A preschool parents can see themselves choosing.
Parents choosing a preschool are making one of their first big decisions for their child. Glad Tidings needed a brand, a message and a path that spoke to exactly those parents.
Diagnosis
Who is the ideal family, and what do they need to hear before they book a tour?
The parents Glad Tidings serves want two things at once: real academic progress and a warm, Christian place where their child feels loved. The brand and message needed to show both, clearly, to that parent.
Strategy
A new vision, one clear promise, and a simple way to take the next step.
Jordan led a strategic rebrand around a new vision: “Unlock your child's brightest future.” The message names what parents want (a fun learning environment, Christian values, an advantage entering kindergarten, a child who feels loved) and introduces “The Glad Tidings Difference.”
The path to enroll became three simple steps: book a tour, meet the team, join the family. Follow-up keeps interested parents moving.
What we built
Strategic rebrand
A new vision and brand direction for the school.
All website copy
Jordan wrote every word on the site, written to the parent the school serves.
Testimonial videos
Jordan filmed all of the parent testimonial videos.
Main website video
Written, directed and created by Jordan.
Website design
A site designed around the parent's questions and the tour path.
Follow-up funnel
A designed follow-up sequence for parents who show interest.
The transformation
Not a product. A different business.
Where Glad Tidings started, and where the work took it.
A great school, blending in.
Unsure how to growNot getting enough enrollment leadsBranding that didn't match the quality of the schoolBlending in with every other preschoolNo clear vision
A school parents can see themselves choosing.
- A clear vision and growth direction
- Branding that finally matches the school's quality
- Families seeing real stories
- Steady leads from the right families
- Follow-up that books tours
- Confidence
- Better positioning
What changed
A school that speaks to the parent it serves.
Glad Tidings now has a clear vision, a message written for the parents it serves, real testimonial videos, and a simple path from first visit to tour, with follow-up that keeps families moving toward enrollment.
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