Case study · Premium remodeling
Premium remodeling, done by people you know by name.
This one started as consulting, not a website. The work was deciding who Patriot Development should serve and what makes them different. The rebrand, copy and site came after.
Diagnosis
Who should a remodeler like this serve, and why would they choose Patriot over everyone else?
Patriot Development is a family-owned, veteran-operated remodeler in Southwest Louisiana. Before any design work, the question was positioning: which customer, at what level, and what truly sets the company apart.
Strategy
Niche to premium. Lead with the team.
Through consulting, Jordan helped Patriot niche to premium remodeling.
The unique selling point: only Patriot's own W-2 core team does the work. Everyone knows each other by name. They even spend Christmas together. For a homeowner letting a crew into their house, that's the difference that matters.
What we built
Strategic consulting
Positioning the company for premium remodeling work.
Unique selling point
Only the W-2 core team does the work, a team that knows each other by name.
Rebrand (past deliverable)
Brand direction built on the premium position, after the strategy was set.
Copy and website (past deliverables)
Messaging and a website built downstream of the strategy at the time.
Only our own W-2 core team does the work. Everyone knows each other by name. We even spend Christmas together.The unique selling point
The transformation
Not a product. A different business.
Where Patriot Development started, and where the work took it.
Working hard, competing on price.
Low marginsCompeting on priceFrustratedNot growingUnsure of the future
Premium, and proud of it.
- Premium positioning
- Margins nearly doubled
- A team people trust by name
- A better product
- Confidence
What changed
Better margins, a better product, a better team.
After niching to premium, Patriot's margins nearly doubled. The product got better and so did the staff. The rebrand, copy and website Jordan delivered followed from that strategy, not the other way around.
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