Work
Find the right customer. Fix the disconnect.
Each project starts with a diagnosis: who exactly is the ideal customer, and do the brand, message, marketing and funnel actually reach that person?
Nonprofit movement
Men for Life
2x giving, year over year
Soft messageBold message, men signing up
A national movement whose message needed to speak to men directly, plus a creed and follow-up that keep supporters involved.
Read the case study
Christian preschool
Glad Tidings Preschool
Blending inClear vision, steady tours
A new vision and message for parents weighing academics and a loving Christian environment, with videos and a follow-up path.
Read the case study
Premium remodeling
Patriot Development SWLA
Competing on pricePremium, margins nearly doubled
Consulting first: niched to premium around a W-2 team everyone knows by name. Margins nearly doubled.
Read the case study
Corporate housing
La Petite Maisons
Selling to everyonePlant HR managers, easier sales
A wildly specific buyer: HR managers placing contract workers for 6 to 12 months, with messaging built around them.
Read the case studyAlso: Church of the King, a video scripted and produced in about 8 days.
Video
Films made to move people to act
Recruiting films, client testimonials, NIL commercials, brand films and fundraising campaigns. Shown as examples of my work, not as results.
Let's talk
Your company earned its reputation. Your marketing should match it.
Tell me where things are stuck. I'll reply by email with the best next step.